The legend from which it all began. The Air Jordan 1s were worn by Michael Jordan in 1985, when he scored the decisive basket that led North Carolina to glory. The NBA fined the champion for violating his uniform rules with Peter Moore's bold model, marking the birth of an icon. Today, the Air Jordan 1 continues to combine exclusive design with unparalleled technology, utilizing Nike's innovative cushioning system for unbeatable performance on and off the pitch. Characterized by a durable leather and textile upper, the footwear features flex grooves to support natural movements and a rubber tread designed to last over time. Capsule collection proposal for the timeless Nike AirJordan inspired by the 80s surf environment. (https://www.nike.com/it/)
Client: Nike
Service: Product Design
Year: 2020